A business works on a simple slogan “reach where the customer is”. If a business reaches the right place and interacts with the right customer then sales generation is not a difficult task. Today, social media is the finest place where businesses can meet their potential buyers.
There is a single path that business needs to clear for converting social media users into customers. It is none other than effective communication. Social media also help businesses in effective communication by analyzing user’s behaviors and offering new features to match them.
Here is a list of 3 best digital marketing trends in 2016 to drive massive sales: –
Twitter videos
Whatever happens in this world is not hidden from the tweet bird. People tweet and react on every incident/event happening in the world. Twitter receives millions of daily unique visits. This website is a big marketplace to reach potential customers quickly. But, there is a limit with twitter. You need to engage your audience and make them curious about your product/services within 140 characters. It looks quite difficult.
But, the restriction of 140 character limit is overlapped with the new twitter feature. Now, you can post a 140-second video on twitter. You will get 2:20 minutes to engage and convert your audience. Businesses are taking advantages of this feature and driving sales by making stunning, informative, and appealing digital video content. Describe your product/service and convert video viewers into customers. Use twitter paid campaign services to reach a big potential/targeted audience and deliver the message effectively.
Pinterest multi-product pins
Pinterest is a digital content sharing website and a favorite destination of billions of worldwide customers. Pinterest is a boon to e-commerce industry and online service providers. A big number of online potential buyers make product/service purchasing decision using it. Millions of potential buyers use Pinterest Search to get a list of trending products.
According to a new report updated on the official blog of Pinterest, multi-product pins perform 3x times better than a single product pin. Multi-product pins get 30% extra click-through-rate than normal or targeted product pin.
Source credit-Google
Use of multi-product pin gives a wide range of options to customers and it is enough to make them curious. Curiosity leads to engagement that drives sales.
Source: -https://business.pinterest.com/en/blog/how-drive-sales-multi-product-pins
Instagram business profile
Instagram is a photo-sharing website owned by Facebook. Millions of people capture selfies, photos, and other digital content to post on their Instagram profiles. This application is one of the top downloaded mobile applications in the world.
So, it is necessary for organizations and businesses to influence the potential Instagram audience and convert them into customers. Instagram has opened the doors for business agencies by introducing Instagram business profiles. This feature is available in selected regions yet but will soon become public in few months.
Source-Google
Instagram business profiles allow you to make a custom business profile. Once you switched your personal account to business account, the application will integrate a contact button near follow button on your profile. You can link one out of three options call, get directions, and email address to the contact button. Leave your contact details and let customers contact you. It will help So, is not it a great thing for gathering leads?
Learn how to build Instagram profiles: – http://www.socialmediaexaminer.com/instagram-business-profiles-how-to-set-up-and-analyze-your-activities/
These brand new 3 features will help you deploy your sales strategy in an effective manner with the massive expected output. Use the latest social media features and update your business with the technology to meet a new audience and convert them into customers.